Why I Rebranded: Stepping into Alignment

For years, I knew my work and my vision had outgrown the way my business was presenting itself to the world, hence the House of Savoy rebrand journey we embarked on. What started as a name, a logo, and a website that got me moving no longer reflected the caliber of projects I was designing or the type of clients I wanted to serve. I was offering different service models and catering to my clients’ design style preferences. I was busy. Overwhelmed. Exhausted. All because I was doing it all. I was craving alignment. I wanted my brand to feel like a natural extension of the spaces I create: timeless, intentional, and layered with depth. A brand and a design style that allowed me to delve deeper into the parts of design that I enjoy.

As I read recently, “Your personal brand should feel like a love letter to your future self.” And that’s exactly what this rebrand became for me.

The Reason Behind the Change

The rebrand wasn’t about aesthetics—it was about clarity. I wanted to define who we are as a studio and make sure every touchpoint reflected the level of service we provide. I also wanted to attract the right people: clients who trust us with whole-home projects, combining large-scale renovations and full-service furnishings, and who give us the creative freedom to do our best work.

The old brand wasn’t built to hold the scale of what we were doing. This rebrand gave me the chance to step into the future with a brand identity that feels true, elevated, and aligned.

The Changes That Occurred

• The Name – KH Home Design became House of Savoy, a reflection of my heritage and the European influences that inspire my work. It’s a name that carries history, depth, and identity.

• The Visual Identity – A new logo, typography, and color palette that feel luxurious yet approachable. Think “quiet confidence” rather than flash.

• The Voice – Our messaging now mirrors how we design: refined, intentional, and rooted in storytelling. The way we speak to clients reflects not just what we do, but why it matters.

• The Experience – Beyond the visuals, I refined our client journey—streamlining proposals, building a portal, and enhancing communication so our process feels as elevated as the spaces we create. We’ve even enhanced our gifts to clients (wink, wink).

A Pivot Toward Alignment

This rebrand wasn’t just about changing the way we look—it was about aligning with the future I’ve always envisioned. Now, when someone discovers House of Savoy, they’re stepping into a world that feels cohesive, elevated, and distinctly ours.

The projects we’ve taken on since the rebrand are proof of that alignment. Full-scale renovations. Whole-home furnishing plans. Clients who understand that true luxury isn’t about following trends—it’s about trusting the process, honoring craftsmanship, and investing in spaces that tell their story.

The Rebrand Journey

This rebrand was never something I could—or wanted to—do alone. It came to life through the talent, vision, and care of a group of women who understood not just what I was building, but why.

The Brand

The journey began with Bee Studio, whose work I had admired for some time. From the start, Fiorella’s approach felt deeply aligned with the direction I was craving—luxurious, thoughtful, and grounded in intention rather than trends. Together, we developed the foundation of House of Savoy: the logo suite, brand marks, typography, color palette, and visual language that now feel like a natural extension of my design work. Beyond aesthetics, Bee Studio helped translate my evolving vision into something tangible—something that could grow with me.

The Website

With that foundation in place, the website came to life through Thoroughfare Design, a husband-and-wife team whose work I had long admired for its depth, texture, and sense of storytelling. From our earliest conversations, it was clear that Savannah and Dillon understood the balance I was seeking: refined but warm, elevated but approachable. What stood out most was how much trust the process allowed me to have. I was able to step back, share my vision, and let their expertise guide the experience—from design direction to photography coordination and creative planning. The result is a website that feels layered, intentional, and deeply reflective of the House of Savoy identity.

The Photography

The imagery that anchors the brand was captured by Tales of Sonder, and the incredibly talented Victoria. Her ability to bring mood, depth, and authenticity to each frame made the entire experience feel effortless and personal. The shoot itself was lighthearted and relaxed—an extension of the brand rather than a performance—and even included my dogs, a small detail that made the imagery feel unmistakably me.

The Copy

And finally, no brand is complete without words that carry the same weight as the visuals. Enter Woven Copy. Carrie’s process was thoughtful and immersive, beginning with language before layouts—defining not just what we say, but how and why we say it. Her work established a clear voice for House of Savoy, one rooted in storytelling, restraint, and meaning. That foundation now carries through every touchpoint, from the website to client communications.

Looking Ahead

This House of Savoy rebrand marks more than a new chapter—it’s a declaration of who we are and where we’re going. I’m grateful for the growth, the clarity, and the clients who see the value in what we create.

Because at the end of the day, this was never just about a new name or logo. It was about building a brand that feels like home—for me, for my team, and for the clients we serve.