Why I Rebranded: Stepping into Alignment

For years, I knew my work and my vision had outgrown the way my business was presenting itself to the world hence the House of Savoy rebrand journey we embarked on. What started as a name, a logo, and a website that got me moving no longer reflected the caliber of projects I was designing or the type of clients I wanted to serve. I was offering different service models and catering to my clients design style preferences. I was busy. Overwhelmed. Exhausted. All because I was doing it all. I was craving alignment. I wanted my brand to feel like a natural extension of the spaces I create: timeless, intentional, and layered with depth. A brand, and a design style that allowed me to delve deeper into the parts of design that I enjoy.

As I read recently, “Your personal brand should feel like a love letter to your future self.” And that’s exactly what this rebrand became for me.

Why I Did It

The rebrand wasn’t about aesthetics—it was about clarity. I wanted to define who we are as a studio and make sure every touchpoint reflected the level of service we provide. I also wanted to attract the right people: clients who trust us with whole-home projects, combining large-scale renovations and full-service furnishings, and who give us the creative freedom to do our best work.

The old brand wasn’t built to hold the scale of what we were doing. This rebrand gave me the chance to step into the future with a brand identity that feels true, elevated, and aligned.

What Changed

• The Name – KH Home Design became House of Savoy Studio, a reflection of my heritage and the European influences that inspire my work. It’s a name that carries history, depth, and identity.

• The Visual Identity – A new logo, typography, and color palette that feel luxurious yet approachable. Think “quiet confidence” rather than flash.

• The Voice – Our messaging now mirrors how we design: refined, intentional, and rooted in storytelling. The way we speak to clients reflects not just what we do, but why it matters.

• The Experience – Beyond the visuals, I refined our client journey—streamlining proposals, building a portal, and enhancing communication so our process feels as elevated as the spaces we create. We’ve even enhanced our gifts to clients (wink, wink).

A Pivot Toward Alignment

This rebrand wasn’t just about changing the way we look—it was about aligning with the future I’ve always envisioned. Now, when someone discovers House of Savoy, they’re stepping into a world that feels cohesive, elevated, and distinctly ours.

The projects we’ve taken on since the rebrand are proof of that alignment. Full-scale renovations. Whole-home furnishing plans. Clients who understand that true luxury isn’t about following trends—it’s about trusting the process, honoring craftsmanship, and investing in spaces that tell their story.

Looking Ahead

This House of Savoy rebrand marks more than a new chapter—it’s a declaration of who we are and where we’re going. I’m grateful for the growth, the clarity, and the clients who see the value in what we create.

Because at the end of the day, this was never just about a new name or logo. It was about building a brand that feels like home—for me, for my team, and for the clients we serve.